Description
Passiflora is a Bogotá-based city tour company dedicated to curating
immersive local experiences for international travelers. Rooted in
direct support for local economies, the brand bridges cultural exchange
with urban discovery for a vibrant and curious audience.
How can a visual identity capture the raw, electric pulse of a
metropolis while honoring its rich natural flora?
I developed a dynamic identity system that blends botanical geometry
with Bogotá’s urban edge. Taking inspiration from the radial form of the
passiflora flower, the logomark acts as a sunburst emblem of local
vitality. Fluid, psychedelic gradients contrast against sharp grids and
dark canvas backgrounds, echoing the sensory overload of local street
markets, night games of Tejo, and city transit.
The identity includes a logomark, custom poster graphics featuring
vibrant fruit and movement illustrations, merch applications (tote bags
and tour vans), promotional flyers, and corporate stationery. The color
palette draws from high-contrast urban nightscapes and bright, tropical
hues.