Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month