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Operate

Symbol , Diagram

Description

Operate is a CRM platform for founders, built around the complex and often abstract process of sales.

How can a brand system expand to represent complex ideas without losing coherence?

I supported the development of the visual language by researching and distilling the different stages and relationships within the sales process through reading, sketching and diagramming.

The work explored ways of representing Operate as an interconnected ecosystem rather than a collection of individual tools, developing conceptual directions for new symbols, visual structures and compositions that could extend the existing brand system.

Timeline

3-month retainer

Images:

  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Process
  • Process
  • Process
  • Process
  • Laptop

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

868MHZ

Symbol , Garment

Description

Symbol for the project 868MHZ by Louisa Teichman.

Details

Images:

  • Logo
  • Logo
  • Garment
  • Photo

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Attempt

Website , Symbol , Card , Sticker

Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month

Images:

  • Symbol
  • Layout
  • Visuals
  • Visuals
  • Stickers
  • Card
  • Website

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Ether Axis

Symbol , Card

Description

Visual system, graphic design and publication design for Ether-axis project and the exhibition From Then to Here by Erik Peters.

EtherAxis is the result of an ongoing collaboration between me (Camilo García A.), Emilia Tapprest, Erik Peters, Federico Poni, Louisa Teichmann & Victor Evink, as part of the Hamburger Community of Live & Art trajectory of Roodkapje. With the participation of Queer Arcana as performers.

Exhibition Pictures taken from Erik Peters.

Images:

  • Object
  • Object
  • Card
  • Card
  • Card
  • Card
  • Exhibition
  • Exhibition
  • Exhibition
  • Exhibition
  • Symbol
  • Symbol
  • Symbol
  • Symbol

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

From Ether Axis to Scent of Time

Symbol

Description

Process of transformation of the Ether Axis board to the Scent of Time symbolic space.

Images:

  • Logo
  • Logo
  • Post
  • Photo

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Earth Rise

Symbol , System

Description

Text taken from Louisa’s Website

EARTHRISE × Zhouwéi Network is a location-based game I co-created and produced as part of my residency at Roodkapje in 2021. As an extension of my research into geocaching as a game tool, I set up a collaboration between MaMA and Roodkapje, inviting the research duo Liminal Vision to co-imagine this hybrid format in relation to their work Zhouwéi Network. In this inspiring effort, we opened up portals in different locations in Rotterdam, where stories from characters of Zhouwéi Network could be found, iterating life in the future on the various locations based on three potential future societies. For this project, I imagined an alphabet in which symbols correspond to syllables, which can be read by players into code words, using an in-game dictionary. The alphabet was designed by Camilo Garcia Aycardi, based on the aesthetics of the three different societies of Zhouwéi Network.

Pictures taken from the projects page.

Images:

  • Interface

  • Symbol

  • Symbol

  • Symbol

  • Video

  • Interface

  • Interface

  • Symbol

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Scent of Time

Symbol

Description

Incense clock design for the film Scent of Time, inspired by the fifth worlds developed in the project Ether Axis. This iteration in design is made to be drawing as a single line.

Images:

  • Logo
  • Post
  • Photo
  • Photo

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Snake Guillotina

Symbol , Garment

Description

Collaboration with Guillotina for crop top design.

Images:

  • Symbol
  • Garment

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Card Symbols

Symbol , Stickers

Description

Illustrations I made thinking of playing cards and bugs structures. I remember back then I was inspired by this beautiful work of this old guy in Colombia that painted big colored bugs. He was like 85 back then, I wonder what is his name.

Images:

  • Sticker
  • Sticker
  • Symbol
  • Symbol

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Description

Operate is a CRM platform for founders, built around the complex and often abstract process of sales.

How can a brand system expand to represent complex ideas without losing coherence?

I supported the development of the visual language by researching and distilling the different stages and relationships within the sales process through reading, sketching and diagramming.

The work explored ways of representing Operate as an interconnected ecosystem rather than a collection of individual tools, developing conceptual directions for new symbols, visual structures and compositions that could extend the existing brand system.

Timeline

3-month retainer

Images:

  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Symbol
  • Process
  • Process
  • Process
  • Process
  • Laptop
Brand System Expansion

Symbol , Diagram

Description

Symbol for the project 868MHZ by Louisa Teichman.

Details

Images:

  • Logo
  • Logo
  • Garment
  • Photo
Symbol for a Hybrid Reality Game

Symbol , Garment

Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month

Images:

  • Symbol
  • Layout
  • Visuals
  • Visuals
  • Stickers
  • Card
  • Website
A Publishing Project

Website , Symbol , Card , Sticker

Description

Visual system, graphic design and publication design for Ether-axis project and the exhibition From Then to Here by Erik Peters.

EtherAxis is the result of an ongoing collaboration between me (Camilo García A.), Emilia Tapprest, Erik Peters, Federico Poni, Louisa Teichmann & Victor Evink, as part of the Hamburger Community of Live & Art trajectory of Roodkapje. With the participation of Queer Arcana as performers.

Exhibition Pictures taken from Erik Peters.

Images:

  • Object
  • Object
  • Card
  • Card
  • Card
  • Card
  • Exhibition
  • Exhibition
  • Exhibition
  • Exhibition
  • Symbol
  • Symbol
  • Symbol
  • Symbol
For a Non-ecludian Symbolic Space

Symbol , Card

Description

Process of transformation of the Ether Axis board to the Scent of Time symbolic space.

Images:

  • Logo
  • Logo
  • Post
  • Photo
Transformation Between Symbols

Symbol

Description

Text taken from Louisa’s Website

EARTHRISE × Zhouwéi Network is a location-based game I co-created and produced as part of my residency at Roodkapje in 2021. As an extension of my research into geocaching as a game tool, I set up a collaboration between MaMA and Roodkapje, inviting the research duo Liminal Vision to co-imagine this hybrid format in relation to their work Zhouwéi Network. In this inspiring effort, we opened up portals in different locations in Rotterdam, where stories from characters of Zhouwéi Network could be found, iterating life in the future on the various locations based on three potential future societies. For this project, I imagined an alphabet in which symbols correspond to syllables, which can be read by players into code words, using an in-game dictionary. The alphabet was designed by Camilo Garcia Aycardi, based on the aesthetics of the three different societies of Zhouwéi Network.

Pictures taken from the projects page.

Images:

  • Interface

  • Symbol

  • Symbol

  • Symbol

  • Video

  • Interface

  • Interface

  • Symbol

A Location-based Game

Symbol , System

Description

Incense clock design for the film Scent of Time, inspired by the fifth worlds developed in the project Ether Axis. This iteration in design is made to be drawing as a single line.

Images:

  • Logo
  • Post
  • Photo
  • Photo
Incense Clock Design

Symbol

Description

Collaboration with Guillotina for crop top design.

Images:

  • Symbol
  • Garment
On Triumph and Failure

Symbol , Garment

Description

Illustrations I made thinking of playing cards and bugs structures. I remember back then I was inspired by this beautiful work of this old guy in Colombia that painted big colored bugs. He was like 85 back then, I wonder what is his name.

Images:

  • Sticker
  • Sticker
  • Symbol
  • Symbol
Bugs and Cards

Symbol , Stickers