Description

Passiflora is a Bogotá-based city tour company dedicated to curating immersive local experiences for international travelers. Rooted in direct support for local economies, the brand bridges cultural exchange with urban discovery for a vibrant and curious audience.

How can a visual identity capture the raw, electric pulse of a metropolis while honoring its rich natural flora?

I developed a dynamic identity system that blends botanical geometry with Bogotá’s urban edge. Taking inspiration from the radial form of the passiflora flower, the logomark acts as a sunburst emblem of local vitality. Fluid, psychedelic gradients contrast against sharp grids and dark canvas backgrounds, echoing the sensory overload of local street markets, night games of Tejo, and city transit.

The identity includes a logomark, custom poster graphics featuring vibrant fruit and movement illustrations, merch applications (tote bags and tour vans), promotional flyers, and corporate stationery. The color palette draws from high-contrast urban nightscapes and bright, tropical hues.