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Operate

Symbol , Diagram , Screens

Brand System Expansion

Description

Operate is a CRM platform for founders, built around the complex and often abstract process of sales.

How can a brand system expand to represent complex ideas without losing coherence?

I supported the expansion of the visual language by researching and distilling the different stages and relationships within the sales process through reading, sketching and diagramming.

The work explored ways of representing Operate as an interconnected ecosystem rather than a collection of individual tools, developing conceptual directions for new symbols, visual structures and compositions that could extend the existing brand system.

Timeline

3-month engagement

Images:

  • Operate brand system symbol exploration
  • Operate brand system mobile interface mockup
  • Operate brand system interface and diagram studies
  • Operate brand system exploration in Figma
  • Operate brand system printed card mockup
  • Operate brand system symbol presentation
  • Operate brand system publication layout
  • Operate orange symbol system study
  • Operate brand system research and diagramming in FigJam

Attempt

Website , Symbol , Card , Sticker

An ever-changing publishing house

Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month

Images:


  • Attempt website shown on a laptop
  • Attempt folded publication
  • Attempt printed identity materials and cards
  • Attempt printed cards in hand
  • Attempt visual identity applications and website mockups
  • Attempt website on a mobile phone

Operate

Symbol , Diagram , Screens

Description

Operate is a CRM platform for founders, built around the complex and often abstract process of sales.

How can a brand system expand to represent complex ideas without losing coherence?

I supported the expansion of the visual language by researching and distilling the different stages and relationships within the sales process through reading, sketching and diagramming.

The work explored ways of representing Operate as an interconnected ecosystem rather than a collection of individual tools, developing conceptual directions for new symbols, visual structures and compositions that could extend the existing brand system.

Timeline

3-month engagement

Images:

  • Operate brand system symbol exploration
  • Operate brand system mobile interface mockup
  • Operate brand system interface and diagram studies
  • Operate brand system exploration in Figma
  • Operate brand system printed card mockup
  • Operate brand system symbol presentation
  • Operate brand system publication layout
  • Operate orange symbol system study
  • Operate brand system research and diagramming in FigJam

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Attempt

Website , Symbol , Card , Sticker

Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month

Images:


  • Attempt website shown on a laptop
  • Attempt folded publication
  • Attempt printed identity materials and cards
  • Attempt printed cards in hand
  • Attempt visual identity applications and website mockups
  • Attempt website on a mobile phone

Tools:

Roles:

Context:

Formats:

Media:

Expand ⤴

Description

Operate is a CRM platform for founders, built around the complex and often abstract process of sales.

How can a brand system expand to represent complex ideas without losing coherence?

I supported the expansion of the visual language by researching and distilling the different stages and relationships within the sales process through reading, sketching and diagramming.

The work explored ways of representing Operate as an interconnected ecosystem rather than a collection of individual tools, developing conceptual directions for new symbols, visual structures and compositions that could extend the existing brand system.

Timeline

3-month engagement

Images:

  • Operate brand system symbol exploration
  • Operate brand system mobile interface mockup
  • Operate brand system interface and diagram studies
  • Operate brand system exploration in Figma
  • Operate brand system printed card mockup
  • Operate brand system symbol presentation
  • Operate brand system publication layout
  • Operate orange symbol system study
  • Operate brand system research and diagramming in FigJam
Brand System Expansion

Symbol , Diagram , Screens

Description

Attempt is an independent publishing house bringing together artists, writers and designers through publications that explore different forms of visual and written language.

How can an identity express multiplicity without becoming fragmented?

Working with Maria Paris, I developed a visual identity around the idea of a bridge as a symbol of connection. The wordmark combines two typefaces, creating a tension between distinct voices while maintaining a coherent whole.

The identity extends across publications, each with its own physicality, pace and form of distribution, allowing the system to adapt rather than imposing a single visual language.

Timeline

1 Month

Images:


  • Attempt website shown on a laptop
  • Attempt folded publication
  • Attempt printed identity materials and cards
  • Attempt printed cards in hand
  • Attempt visual identity applications and website mockups
  • Attempt website on a mobile phone

An ever-changing publishing house

Website , Symbol , Card , Sticker

Working together Reach out ↗

  1. What type of services do you offer?
  • Visual identities
  • Logos and symbols
  • Printed matter
  • Digital graphics
  • Merchandise
  1. How long do projects usually take?

Focused engagements 2–4 weeks

For urgent visual identities, specific communication challenges, or focused experimentation.

Extended collaborations 1–3+ months

For developing and applying visual identities across products, communication assets and internal applications.

  1. What are your typical fees?

Most of the projects start around €5,000. However long extended collaborations can exceed this. Each collaboration is shaped around your needs and the complexity of the work.